Yifan Mandarin

Mandarin for Munchkins

Help more children to find the beauty and enchantment of Chinese language!

让 更 多 孩 子 发 现 中 文 的 美 妙!

The name 'Yifan' is based on a Chinese proverb

一 帆 风 顺

Yī fān fēng shùn

This Chinese idiom means ‘Sailing with the wind’, a nice way to say have a safe and pleasant journey. We want our students to experience a pleasant Mandarin learning journey. 'Mandarin for Munchkins'™ is a brand owned by 'Yifan Mandarin', found in 2002, specializes in teaching Mandarin as a second language for children — through our ECA services to schools, school holiday camps or for individuals in one-on-one teaching program.

Stories from the Foundry

“Yifan Mandarin was founded in 2002. It quickly became a brand name for students in international schools in Hong Kong who want to learn Mandarin. Our two key programmes have more than 1,000 students enrolled each year.

I got to know Lucinda in 2004 on a chance encounter and I invited her to be a consultant to Yifan mandarin to help with its positioning and branding, as well as marketing. Lucinda is the brainchild behind Mandarin for Munchkins, our first programme launched under our collaboration. It is by far the most well-known programme under Yifan Mandarin in the last decade.

On the marketing front, Lucinda created the company’s first website, crafted marketing events, and designed our promotional materials. But her most brilliant marketing idea has to be her monthly column in the then very popular parenting magazine, Playtimes, where as my ghost-writer, she shared interesting stories that happened in Yifan in the most humorous ways. That helped Yifan grow a huge fan base amongst the expatriate mothers in Hong Kong.

Yifan’s fast growth and development in the short span of 4 years from 2004-2008 owes much to Lucinda as its consultant. Our partnership only ended when she and her family left Hong Kong in 2008.

I admire Lucinda’s creative flair and her business acumen, as well as her strong corporate administrative skills and discipline. Now that’s a combination that’s hard to come by, don’t you think?”
— Kate Zhou (*Written in 2021. Translated from Mandarin by an AI.)

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