BACK TO THE FUNDAMENTALS

To call Kapuhala a small business isn’t close to being accurate. Already a significant player in the hospitality industry, their expansion into real estate development will see their vision of creating not just ecologically respectful properties, but to build a world that reflects their values.

But founders Stefano and Crystal are a special breed who understand the importance of staying true to the roots of their ethos. To ensure that growth in their business does not erode their founding values, they have taken me on help them go back to the fundamentals — to reaffirm their values, audit and refine their brand, assess their business model across all properties to ensure real-life practices continue to reflect and communicate their brand values, and design additional revenue channels that will continue to embody their commitment to Blue Zone practices.