For the ones doing everything - I take care of everything else.

Starting your own business takes nerves of steel. When it’s just you, building your dream can be a lonely, daunting, and often perplexing endeavour. You find yourself having to become an ‘expert’ in everything unrelated to what it is your are offering.

It’s times like these when a little help goes a long way.

The Little Giants Foundry is the invisible backend of your front facing brilliance. I will help you build the architecture and scaffold of your business, a key element of every great venture.

From logos to websites, brand and marketing strategies, business plans to copywriting - the foundry is where we tease out the vision and values behind your passion, thinking big for your little venture and help you forge the bones of your business — building a solid foundation from where you will launch with confidence.

Behind the scenes

A woman with dark hair in a bun, wearing a green jacket, is sitting at a table with her back facing the camera. She is having a conversation with a man in a light-colored shirt, sitting across from her. The setting appears to be indoors, possibly in a cafe or restaurant, with a blurred background.

Coach

Coaching is the foundation for everything we do. It is in these conversations that we will get to the core of your hopes and dreams. We will explore your why, the what and the how.

A black and white photo of a woman walking down a staircase in a modern building. The staircase has wide steps with a railing on each side. A large quote on the right side of the staircase reads, 'ALL IDEAS GROW OUT OF OTHER IDEAS,' attributed to Anish Kapoor. There are sleek walls and a dark, minimalistic interior.

Brainstorm

Great ideas are born from collaboration. That’s hard to do as a solo entrepreneur. Together, we brainstorm your way to solutions aligned with your company’s values.

Street art on a granite wall with cartoon characters and a speech bubble that reads 'Do you wanna come with us?'; in the background, buildings and a blue sky are visible.

Promote

Helping you develop ideas and strategies to market your business. With experience working for some of the top PR and advertising companies, we ca, together, bring big ideas and best practices to your small business.

People playing mini-golf outdoors with a large white building in the background. The building has a sign with large black letters and windows, including an external staircase and fire escape. Four women and one man are visible, with some women looking at their phones and one woman pushing a stroller. The man stands nearby wearing sunglasses and a hoodie. The mini-golf hole is on a green mat with a white ramp and a ball near it.

Telling Tales

Having a great story is one of the most effective ways to get audience engagement. I’ll help you develop and write the stories you want to share.

A close-up of a black skateboard deck with a green circle painted on it and white stencil text that reads, "STOP HERE, MAKE A WISH... GO AWAY..."

Strategise

As an owner-entrepreneur, one of the key step that falls through the crack is that of developing a strong strategy. In our eagerness to get to market quickly, the focus is on the individual actions we can take to do that, resulting in ad hoc decisions that do not often build organically.

Close-up of a pink painted wooden surface with a quote partially visible, reading 'IN PURSUIT OF MAGIC'.

Experience Design

For every event you plan, your target audience should be taken on a journey, giving them an experience they will remember. I can help you develop ideas, plan and assist in designing an unforgettable experience.

A neon sign on a brick wall that reads, 'SAME SAME BUT DIFFERENT' in pink and white light.

Brand

The most well-known companies in the world are known because they have taken the time to understand themselves - what they stand for, what value they bring to their customers, how they will communicate that. It doesn’t matter if your aim is to conquer the world or to make an impact in your corner of the world — there is no resonance without mutual connection.

Close-up of a paper with colorful hand-drawn website wireframes and layout sketches, including blue, purple, and green sections.

Websites & Content

Design of website and content that is on target, on brand, on message, and unmistakenably you.

Reflection of a building and a person wearing a hat in a glass window, with a neon sign that reads 'YOUTH GETTING EXCITEDLY' visible on the window.

Pep Talks

It can be lonely and sometimes disheartening when you’re trying to get your idea off the ground. I’m here to actively listen, consult and be your cheerleading squad. Team You!

  • "Lucinda, I have no idea how, but everything you touch becomes gold. I am truly moved -- with the little you had to build this. I am not stupid, I know it was hard but you still did it. I love the video. Simple. Centred. Exactly what we represent. Pure perfect. That's the best birthday present."

    ~ Stefano Passerello, founder, Monx

  • "Yifan Mandarin's fast growth and development ...owes much to Lucinda as its consultant...I admire (her) creative flair and her business acumen, as well as her strong corporate administrative skills and discipline. Now that's a combination that's hard to come by, don't you think?"

    —Kate Zhou, Founder, Yifan Mandarin

  • "Working with Lucinda has been an incredible experience from start to finish. She brings a rare combination of creative vision and strategic thinking that makes her stand out in both web design and business planning."

    —Jo-Lynne Oliver, Founder, Studio Aslan and Little Rays

  • "I am delighted to recommend Lucinda, who has been instrumental in shaping our branding and website, as well as supporting several other branding projects for associations I've been involved with. Her work is exceptional, and I've been consistently impressed by her ability to deliver creative, high quality results."

    —Brenda Kang, Founder, Revival

  • "If you get the chance to work with Lucinda, don't fuck around, just take it. She is hugely talented across many areas, and is a true asset to anyone wanting to build something they can be proud of."

    —Charlton Strickland, Founder, Strickland & Partners and Charlie’s Windows

  • "I whole heartedly recommend Lucinda for her professionalism, understanding, and ability to craft a message that resonates deeply with the essence of any business."

    — Guido van der Geest, Coach

Genesis

The Little Giants Foundry was conceived after helping friends and family bring their ideas to life. In so doing, realising that some of the key obstacles for small, owner operated businesses stem from not having others help shape and offer expertise and experience in areas outside one’s own wheelhouse. Agencies can be prohibitive and impersonal, often not offering the consistent investment in their vision over time.

I want to change that.

Learn more
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The Working Rest
is in the works!

A community for the rest of us starting our passion projects, solo business, pursuing a scary different path in life on our own.

This community is a circle of care - always here to celebrate your wins, talk through your doubts, brainstorm your ideas, commiserate your losses, keep you accountable, share expertise and ideas.

If you’d like to belong, and contribute, to this community, sign up here.

Join The Working Rest

Interested in supporting others and being supported? Fill out some info and I will be in touch shortly. I can’t wait to hear from you! And I will NEVER sell your date or put you on any list you didn’t sign up to.