I’m Lucinda — strategist, story-shaper, and quiet force behind a thousand small brave things. I built The Little Giants Foundry for the ones doing everything on their own — visionaries, makers, reluctant marketers — the ones with more heart than time.

Before this, I worked in experience design, branding, storytelling, and soulful business building — the kind that requires just as much listening as it does leading. I’ve named businesses, built identities, shaped strategies, and helped people remember why the started in the first place, and where they hoped to go.

Why me and not an AI?

Because your business isn’t just a deliverable — it’s devotion. It carries doubt, humour, hope, and a little madness. And I know how to work with that.

This isn’t just about getting it done.

It’s about making sure it feels like you when it is.