CREATIVE BUSINESS DEVELOPMENT . STRATEGY . DESIGN

Small ventures.

Bigger

possibilities.

Founder-led business development, brand strategy, creative implementation for independent businesses - from the first question to the details of delivery.

Tell me your ideas ↗

THE THINKING BEHIND THE WORK

You know your craft. Who helps you build the business?

Independent founders wear too many hats. Your original idea can become buried beneath everything it takes to run a venture.

We start by understanding what you are trying to create, what matters to you and which assumptions deserve another look. Then we help develop the strategy, identity and practical foundations to bring it to life.

How we work ↗

01 / WHAT WE DO

From the first question to the details of delivery.

01 / 04

DISCOVER + DEFINE

Founder conversations, facilitated thinking, diagnostics, research, opportunity assessment and working briefs.

02 / 04

STRATEGY + DEVELOPMENT

Business propositions, positioning, business models, competitive analysis, audience journeys, communications and commercial planning.

03 / 04

IDENTITY + EXPERIENCE

Brand positioning, naming, graphic identity, storytelling, websites, content, communications and experience design.

04 / 04

IMPLEMENTATION + EVOLUTION

Website production, launch support, coordinated creative work, campaigns, project delivery and ongoing advisory support where agreed.

Explore the capabilities ↗

02 / MIGHTY MAKERS

Very different ventures.
One belief in possibilities.

Kapuhala. A hospitality brand with resorts in Sicily and Koh Samui, and a residential concept on Koh Tan.

Studio Aslan designs wearable art, one unique piece at a time. Hand-forged. Mythical. Wearable.

Revival Jewels & Objects curates vintage and antique jewellery. Jewellery that speaks to history, emotion, artistry and timelessness. Jewellery with stories to share.

Explore the Mighty Makers ↗

03 / MY APPROACH

First, better questions.

Before recommending anything, we talk. I take time to understand what your business is really trying to become.

Discovery, definition, development and realisation are useful guides—not a rigid formula. Every commission is shaped by the actual need.

Explore the approach ↗

  • "Lucinda, I have no idea how, but everything you touch becomes gold. I am truly moved -- with the little you had to build this. I am not stupid, I know it was hard but you still did it. I love the video. Simple. Centred. Exactly what we represent. Pure perfect. That's the best birthday present."

    ~ Stefano Passerello, founder, Monx

  • "Yifan Mandarin's fast growth and development ...owes much to Lucinda as its consultant...I admire (her) creative flair and her business acumen, as well as her strong corporate administrative skills and discipline. Now that's a combination that's hard to come by, don't you think?"

    —Kate Zhou, Founder, Yifan Mandarin

  • "Working with Lucinda has been an incredible experience from start to finish. She brings a rare combination of creative vision and strategic thinking that makes her stand out in both web design and business planning."

    —Jo-Lynne Oliver, Founder, Studio Aslan and Little Rays

  • "I am delighted to recommend Lucinda, who has been instrumental in shaping our branding and website, as well as supporting several other branding projects for associations I've been involved with. Her work is exceptional, and I've been consistently impressed by her ability to deliver creative, high quality results."

    —Brenda Kang, Founder, Revival

  • "If you get the chance to work with Lucinda, don't fuck around, just take it. She is hugely talented across many areas, and is a true asset to anyone wanting to build something they can be proud of."

    —Charlton Strickland, Founder, Strickland & Partners and Charlie’s Windows

  • "I whole heartedly recommend Lucinda for her professionalism, understanding, and ability to craft a message that resonates deeply with the essence of any business."

    — Guido van der Geest, Coach

A GOOD PLACE TO BEGIN

What are you trying to build?

You do not need a polished brief or all the answers.
A conversation is a perfectly good place to start.

Start a conversation↗